Play Alberta Secures 2 NHL Stars As Ambassadors

Play Alberta, the province's only regulated online casino and sportsbook, has signed 2 NHL gamers as official ambassadors. Calgary Flames goaltender Dustin Wolf and Edmonton Oilers forward Leon Draisaitl have signed up with as partners.


- Play Alberta partnered with NHL stars Leon Draisaitl and Dustin Wolf to promote responsible gaming.


- The arrangement will feature the players in academic materials and fan engagement events.


- The partnership constructs on existing offers Play Alberta holds with the Oilers and Flames companies.


This marks the very first time the platform has actually gotten active professional athletes from Alberta's 2 NHL franchises. The offer will focus on promoting accountable gaming and community engagement efforts across the province.


Under the arrangement, both professional athletes will assist support responsible gaming programs, consisting of Play Alberta's collaboration with GameSense. The players will appear in instructional campaigns emphasizing social obligation and self-exclusion choices.


Alberta Gaming, Liquor and Cannabis (AGLC) vice president of gaming Dan Keene said the initiative intends to reinforce connections between Alberta's sports culture and accountable gaming practices.


Play Alberta will likewise have unique fan meet-and-greets with Wolf and Draisaitl throughout the 2025-26 NHL season. The platform, which surpassed 434,000 and taped $275 million in net sales throughout the 2024-25 fiscal year, sees the contract as a way to grow both the exposure of the brand and the awareness of player safety.


Play Alberta broadens sports partnerships with CFL's Edmonton Elks


Play Alberta's engagement with expert sports continues to grow beyond hockey. In May, the operator revealed a multi-year handle the Canadian Football League's Edmonton Elks, making Play Alberta the team's official sportsbook partner.


The partnership aims to increase fan engagement through interactive promotions, giveaway rewards, and fan activities. Under the arrangement, Commonwealth Stadium was likewise relabelled Play Alberta Field on all home days.


The alliance with the Elks is part of Play Alberta's responsible play strategy, lining up with AGLC's GameSense education tools and Self-Exclusion efforts.


Players can access their online accounts to set adjustable limitations on deposits, losses, and betting activity, promoting safer play and higher transparency.


Alberta prepares for iGaming launch


Even as Play Alberta is the unique authorized service provider of online betting across the province, changes impend. Dale Nally, minister responsible for video gaming policy and author of the iGaming Alberta Act, indicated at the Canadian Gaming Summit that Alberta's regulated iGaming market might open in early 2026.


Nally's upgrade revises an earlier target of October 2025 but aligns with operator expectations. The structure will permit private video gaming business to make an application for licenses under an Ontario-style model. The brand-new Alberta iGaming Corporation will be the market's regulator and conduct-and-manage body.


Consultations with land-based casinos and First Nations neighborhoods are continuous, with the province highlighting partnership on essential concerns such as tax rates, advertising requirements, and accountable video gaming protocols. A provincewide self-exclusion system covering both online and land-based gambling has actually currently been composed into legislation.