Play Alberta Secures 2 NHL Stars As Ambassadors
Play Alberta, the province's just regulated online gambling establishment and sportsbook, has signed two NHL players as main ambassadors. Calgary Flames goaltender Dustin Wolf and Edmonton Oilers forward Leon Draisaitl have signed up with as partners.
- Play Alberta partnered with NHL stars Leon Draisaitl and Dustin Wolf to promote accountable gambling.
- The contract will include the gamers in instructional products and fan engagement events.
- The partnership develops on existing deals Play Alberta accepts the Oilers and Flames companies.
This marks the first time the platform has actually enlisted active athletes from Alberta's 2 NHL franchises. The deal will focus on promoting responsible gaming and neighborhood engagement efforts across the province.
Under the agreement, both athletes will help support accountable video gaming programs, consisting of Play Alberta's partnership with GameSense. The gamers will appear in academic campaigns stressing social duty and self-exclusion choices.
Alberta Gaming, Liquor and Cannabis (AGLC) vice president of video gaming Dan Keene stated the effort aims to enhance connections between Alberta's sports culture and responsible gaming practices.
Play Alberta will likewise have special fan meet-and-greets with Wolf and Draisaitl throughout the 2025-26 NHL season. The platform, which went beyond 434,000 gamer accounts and recorded $275 million in net sales throughout the 2024-25 fiscal year, sees the agreement as a way to grow both the visibility of the brand and the awareness of player security.
Play Alberta expands sports collaborations with CFL's Edmonton Elks
Play Alberta's engagement with professional sports continues to grow beyond hockey. In May, the operator revealed a multi-year handle the Canadian Football League's Edmonton Elks, making Play Alberta the team's main sportsbook partner.
The collaboration aims to increase fan engagement through interactive promos, giveaway prizes, and fan activities. Under the arrangement, Commonwealth Stadium was likewise relabelled Play Alberta Field on all home days.
The alliance with the Elks belongs to Play Alberta's responsible play plan, aligning with AGLC's GameSense education tools and Self-Exclusion efforts.
Players can access their online accounts to set adjustable limitations on deposits, losses, and betting activity, promoting more secure play and greater transparency.
Alberta prepares for iGaming launch
Even as Play Alberta is the special authorized service provider of online gaming across the province, modifications loom. Dale Nally, minister accountable for video gaming policy and author of the iGaming Alberta Act, suggested at the Canadian Gaming Summit that Alberta's managed iGaming market could open in early 2026.
Nally's upgrade modifies an earlier target of October 2025 but lines up with operator expectations. The structure will permit private gaming companies to request licenses under an Ontario-style design. The brand-new Alberta iGaming Corporation will be the marketplace's regulator and conduct-and-manage body.
Consultations with land-based gambling establishments and First Nations communities are continuous, with the province stressing partnership on key issues such as tax rates, advertising requirements, and accountable gaming protocols. A provincewide self-exclusion system covering both online and land-based gaming has actually already been composed into legislation.